Watch Phillip Blond, the Director of RESPUBLICA use narrowcast media to explain how the UK finds itself struggling to prepare for an unknown Brexit.
As the head of a think tank Phillip Blond’s challenge is to get new and complex ideas disseminated to a highly specific audience as quickly as possible, in a way not possible via books or existing conference and media news reporting.
Phillip Blond is working in the world of Whitehall, Westminster, academia and politics but the dilemma is the same for professional bodies, trade associations and organisations trying to implement change and get campaign messages delivered to their target audience.
For over 150 years the “conference speech” or “lecture” with assorted news reporting dominated as the means of live communication of complex ideas, normally the realm of the book.
The conference speech still has an essential place in communication as detailed, technical or operational change to specialist, professional or management audiences. But, it can be made to go much further.
Often this campaign message is to a highly specialist or narrow audience. The people who need to take the first steps or get the first message to make change happen.
In the modern media world of greater specialisation and niche audiences it can be very hard to get a key message over to the whole of that opinion forming audience, quickly.
Participating in the conference circuit can be long and costly as many academics, campaigners and think tanks can testify, as well as for the associations and organisations hosting the events.
In addition events are often attended by the usual suspects, the most active and informed, the most engaged members or followers in the community. Effective communications relies on the ability to reach your maximum potential audience, as quickly as possible to build a following.
Not always to an audience of millions beloved by consumer brands, but to your key informed audiences.
The people you want to think or rethink about their specialist world differently.
This is a common dilemma for communications professionals working in think tanks who are always driving to change minds.
Phillip Blond, Director of the Think Tank Respublica provides a good example.
While many in the UK sees BREXIT as a peculiarly British episode, he shows it was an accident waiting to happen, part of a trend afflicting all of Europe, although expressed in different forms of rebellion. By utilising Narrowcast Media Group Phillip Blond was able to get his message put in front of his target audience immediately, with the option to watch live or later on demand.
If you are reading this article then you work in an area affected by the world of public affairs, public relations and membership understanding.
If you need to get your campaign message delivered to a niche, specialist management audience, Narrowcast Media Group can help you deliver it.
Alternatively you can email me, Sam Riseley at sam.riseley@neilstewartassociates.co.uk
